CONTOUR: Transforming Shapewear Marketing with Premium Lifestyle Imagery
CONTOUR, a premium shapewear brand, needed to transform their basic product photography into compelling lifestyle imagery that would resonate with their target audience and communicate both comfort and confidence.
Client
CONTOUR
Industry
Shapewear & Intimates
Timeframe
4 months
Key Metrics
78%
Revenue Growth
3.2x
ROAS
84%
Engagement
The Challenge
CONTOUR had developed innovative shapewear products with superior comfort and support, but their basic product photography failed to convey the premium experience and flattering fit of their garments. The brand struggled to stand out in the competitive shapewear market with imagery that looked functional rather than aspirational.
Visual Branding Objectives
- Create compelling product imagery that drives conversions
- Develop a consistent visual language across all touchpoints
- Connect emotionally with the target audience
- Increase engagement across digital channels
Transforming Basic Product Photography into Premium Lifestyle Content
Our AI image enhancement system transformed basic product photos into immersive lifestyle imagery that communicated both the premium quality and the flattering fit of CONTOUR's shapewear line.
Before
Original basic product photo with standard lighting and minimal context
After
AI-enhanced lifestyle imagery with luxurious styling and premium presentation
Our Visual Strategy
We developed a comprehensive visual approach that allowed CONTOUR to achieve their goals through a methodical and results-driven strategy.
1. Premium Visual Identity
We established a soft, neutral color palette that positioned CONTOUR as a premium yet approachable shapewear brand. This distinctive visual identity was consistently applied across all assets, creating a cohesive and memorable brand experience.
2. On-Body Visualization
We created a series of lifestyle images showing the products on models with diverse body types, helping consumers understand how the shapewear would look and feel on their own bodies and visualize the products as part of their daily wardrobe.
3. Versatility Showcase
We developed imagery that highlighted the versatility of CONTOUR's shapewear, showing how it could be worn both as underwear and as a stylish bodysuit paired with everyday clothing like jeans.
4. Luxury Element Integration
We incorporated luxury elements like silk fabrics, pearl accessories, and soft lighting to reinforce the brand's positioning at the intersection of comfort and elegance, elevating the perceived value of the products.
The transformation of our product imagery was incredible. What started as basic product photos became a complete visual story that perfectly communicated the premium experience and confidence we wanted our customers to feel with CONTOUR. This directly translated to significant growth in both sales and brand recognition.
Alexandra Chen
Founder & CEO, CONTOUR
Business Impact
Within just 4 months of implementing our visual strategy, CONTOUR saw dramatic improvements across all key performance indicators:
Average Order Value Increased by 46%
Enhanced product visualization led to higher attachment rates for complementary products in the shapewear line.
Return Rate Decreased by 58%
Clear visual communication of product fit and features led to better alignment of customer expectations with the actual product experience.
Social Media Following Grew by 115%
The distinctive imagery became highly shareable, driving significant follower growth across Instagram and TikTok.
Conversion Rate Improved by 67%
The aspirational lifestyle imagery significantly increased the rate at which website visitors converted to customers.
Ready to Transform Your Visual Strategy?
Let's discuss how our visual expertise can help your brand achieve similar growth in engagement and conversions.