ELHAE: Scaling Content Production for Korean-Inspired Clean Beauty
ELHAE, a Korean-inspired clean beauty brand, needed to stand out in the crowded skincare market with authentic content that resonated with their target audience while maintaining their minimalist aesthetic.
Client
ELHAE
Industry
Skincare D2C
Timeframe
3 months
Key Metrics
85%
Sales Growth
3.8x
ROAS
68%
Engagement
The Challenge
ELHAE was struggling to produce enough high-quality content to feed their social media, email, and ad campaigns. Their small team couldn't keep up with the demand for fresh visuals and compelling copy across multiple channels.
Visual Branding Objectives
- Create compelling product imagery that drives conversions
- Develop a consistent visual language across all touchpoints
- Connect emotionally with the target audience
- Increase engagement across digital channels
AI-Powered Image Transformation
Our AI image enhancement technology transformed basic product photos into professional, studio-quality visuals that drove higher engagement and conversions.
Before
Original product photo with basic lighting and composition
After
AI-enhanced product photo with professional styling and lighting
Our Visual Strategy
We developed a comprehensive visual approach that allowed ELHAE to achieve their goals through a methodical and results-driven strategy.
1. AI-Generated Product Descriptions
We trained a custom GPT model on ELHAE's brand voice, ingredient philosophy, and product benefits. This allowed us to generate dozens of product descriptions, email subject lines, and ad headlines that perfectly captured their unique tone and messaging.
2. AI Image Enhancement & Generation
Using advanced AI image processing, we transformed basic product photos into studio-quality visuals with consistent lighting, color grading, and aesthetic. This allowed ELHAE to produce 10x more visual content without increasing production costs.
3. Personalized Content Delivery
We implemented an AI-driven content recommendation system that analyzed customer behavior and preferences to deliver the most relevant product information, testimonials, and educational content to each user.
4. Real-Time Creative Optimization
Our AI testing platform continuously analyzed performance data across all channels to identify winning creative combinations and automatically reallocate budget to the highest-performing assets.
The AI-generated content was indistinguishable from what our in-house team would create, but we were able to produce 10x more assets in half the time. This allowed us to test more variations and find what truly resonated with our audience.
Jin-Soo Park
Marketing Director, ELHAE
Business Impact
Within just 3 months of implementing our visual strategy, ELHAE saw dramatic improvements across all key performance indicators:
Content Production Increased by 10x
ELHAE was able to create 10 times more content assets with the same team size and budget.
Social Media Engagement Increased by 68%
AI-optimized content drove significantly higher engagement rates across all platforms.
Email Open Rates Improved by 42%
AI-generated subject lines and personalized content dramatically increased email performance.
Return on Ad Spend (ROAS) Reached 3.8x
AI-optimized ad creative and targeting nearly doubled the efficiency of ad spend.
Ready to Transform Your Visual Strategy?
Let's discuss how our visual expertise can help your brand achieve similar growth in engagement and conversions.