How we helped FitLife transform their Facebook advertising strategy to significantly improve targeting, creative performance, and overall return on ad spend.
FitLife
Fitness & Wellness
3 months
245%
ROAS Improvement
52%
CAC Reduction
3.5x
Conversion Rate
FitLife was experiencing declining performance from their Facebook ad campaigns despite increasing budgets. Their targeting was too broad, creative assets were inconsistent, and they lacked a systematic approach to testing and optimization, resulting in rising acquisition costs and poor ROAS.
We developed a comprehensive multi-channel approach that allowed FitLife to achieve their marketing goals through data-driven optimization and creative excellence.
We developed a sophisticated audience strategy that combined first-party data, lookalike audiences, and interest-based targeting to reach the most qualified prospects at each stage of the funnel.
We implemented a systematic creative testing framework that evaluated different ad formats, visuals, copy approaches, and calls-to-action to identify the most effective combinations for each audience segment.
We rebuilt FitLife's campaign architecture to create a cohesive customer journey from awareness to conversion, with tailored messaging and offers at each stage to maximize engagement and conversion rates.
We developed custom rules and alerts that continuously monitored campaign performance, automatically adjusted budgets and bids, and flagged opportunities for manual intervention when needed.
The transformation of our Facebook advertising strategy has been game-changing for our business. We went from questioning whether Facebook was still a viable channel to seeing it become our primary growth driver. The systematic approach to audience targeting, creative testing, and campaign optimization has not only improved our immediate returns but has given us a sustainable framework for continued success.
Alex Rodriguez
Marketing Director, FitLife
Within just 3 months of implementing our marketing strategy, FitLife saw dramatic improvements across all key performance indicators:
Click-Through Rate Increased by 187%
Improved targeting and creative optimization significantly enhanced ad engagement and click performance.
Landing Page Conversion Rate Improved by 78%
Better alignment between ad messaging and landing page experience led to significantly higher conversion rates post-click.
Customer Lifetime Value of Ad-Acquired Users Grew by 42%
More precise targeting resulted in higher-quality customers with better retention and purchase frequency.
New Customer Acquisition Increased by 215%
The improved ROAS enabled FitLife to significantly scale their ad spend while maintaining efficiency, driving substantial new customer growth.
Let's discuss how our data-driven approach can help your business achieve similar growth in ROAS and conversion rates.
This case study represents an anonymized and stylized representation of actual client work. Due to confidentiality agreements and privacy policies, specific identifying details, exact metrics, and proprietary methodologies have been modified or generalized.