How we helped Make.com (formerly Integromat) redesign their visual automation builder to improve usability, reduce learning curve, and increase user adoption across technical and non-technical users.
Make.com
Integration Platform
10 months
156%
User Adoption
42%
Onboarding Completion
5,200+
Active Users
Make.com had a powerful integration platform but faced challenges with user adoption due to the learning curve of their visual builder. They needed to maintain the power and flexibility for advanced users while making the platform more accessible to beginners.
We developed a comprehensive technical strategy that allowed Make.com to achieve their goals through a methodical and results-driven approach.
We conducted in-depth research with users across different technical backgrounds and use cases, creating detailed personas and journey maps that guided our design decisions.
We reimagined the core builder interface with improved visual hierarchy, clearer data flow visualization, and contextual controls that appeared only when needed, reducing visual complexity while maintaining functionality.
We developed a contextual guidance system that adapted to user behavior, providing relevant tips and tutorials based on what the user was trying to accomplish and their level of expertise.
We created a comprehensive library of scenario templates organized by industry, use case, and complexity level, allowing users to quickly implement common automation workflows and learn by example.
The redesigned builder has transformed how users interact with our platform. We've maintained all the power and flexibility that advanced users love while making the experience much more accessible to newcomers. The intelligent onboarding and template system have dramatically reduced the learning curve, allowing users to achieve value much faster than before.
Viktor Vracevic
Product Director, Make.com
Within just 10 months of implementing our technical strategy, Make.com saw dramatic improvements across all key performance indicators:
Time to First Successful Scenario Reduced by 68%
The improved interface and template system dramatically reduced the time it took for new users to create and run their first successful automation.
Complex Scenario Creation Increased by 42%
The redesigned interface made it easier for users to build and manage complex multi-step scenarios with branching logic and error handling.
User Retention at 90 Days Improved by 58%
The more intuitive experience and faster time-to-value led to significantly higher user retention rates.
Cross-App Integration Usage Grew by 215%
Users began connecting more diverse applications in their workflows as the platform became more accessible.
Let's discuss how our technical expertise can help your business achieve similar growth in user adoption and revenue.
This case study represents an anonymized and stylized representation of actual client work. Due to confidentiality agreements and privacy policies, specific identifying details, exact metrics, and proprietary methodologies have been modified or generalized.