How we helped TechSolutions implement an AI-driven account-based marketing strategy that transformed their lead generation and significantly increased their enterprise client base.
TechSolutions
IT Services Lead Generation
8 months
275%
Marketing ROI
185%
Pipeline Growth
42%
Win Rate Increase
TechSolutions was struggling to generate qualified enterprise leads for their IT services. Their traditional marketing approaches were yielding low-quality leads, and they lacked the data-driven insights needed to effectively target and engage their ideal customer profile.
We developed a comprehensive lead generation approach that allowed TechSolutions to achieve their goals through a methodical and results-driven strategy.
We developed a machine learning model that analyzed thousands of potential accounts to identify those with the highest propensity to buy, based on firmographic data, technology stack information, and digital behavior patterns.
We created highly targeted content and campaigns across LinkedIn, email, direct mail, and personalized landing pages, with messaging tailored to each account's specific IT challenges and priorities.
We implemented a system that monitored buying signals across the web to identify accounts actively researching solutions in TechSolutions' service areas, allowing for timely outreach at moments of high interest.
We built integrated workflows and shared dashboards that ensured seamless handoffs between marketing and sales, with consistent messaging and comprehensive account intelligence available to all customer-facing teams.
The account-based approach completely transformed our lead generation and sales process. We're now able to identify and engage our ideal customers with remarkable precision. The personalized campaigns have opened doors that were previously closed to us, and our sales team now has the insights they need to have meaningful conversations with decision-makers at enterprise organizations.
Jennifer Martinez
Chief Revenue Officer, TechSolutions
Within just 8 months of implementing our lead generation strategy, TechSolutions saw dramatic improvements across all key performance indicators:
Average Deal Size Increased by 68%
The focused approach on enterprise accounts and personalized messaging led to larger initial engagements and more comprehensive service packages.
Sales Cycle Reduced by 35%
Better qualification and more targeted messaging significantly shortened the time from initial engagement to closed deal.
Customer Acquisition Cost Decreased by 42%
The focused approach on high-value accounts improved efficiency and reduced wasted spend on poor-fit prospects.
Net New Logo Acquisition Increased by 215%
The ABM strategy dramatically improved TechSolutions' ability to win new enterprise clients in competitive situations.
Let's discuss how our lead generation expertise can help your business achieve similar growth in qualified leads and conversions.
This case study represents an anonymized and stylized representation of actual client work. Due to confidentiality agreements and privacy policies, specific identifying details, exact metrics, and proprietary methodologies have been modified or generalized.