Tech Stack That Actually Works
Stop cobbling together disconnected tools. We build integrated tech stacks that share data, automate workflows, and give you complete visibility into your customer journey.
Tech Stack Impact
Before vs. After
Tool Consolidation
Our Tech Stack Philosophy
Your tech stack should serve your business, not the other way around. We design systems that align with your processes, integrate seamlessly, and scale with your growth.
The Core Components of an Effective Tech Stack
Customer Data Hub
A central system for storing, organizing, and activating customer data across your entire business.
Engagement Systems
Tools that facilitate direct communication with prospects and customers across channels.
Growth Infrastructure
Systems designed to attract, convert, and retain customers at scale.
Operational Backend
Tools that handle the day-to-day logistics and operations of your business.
Integration Layer
Technology that ensures all your systems talk to each other seamlessly.
Intelligence Systems
Tools that provide insights and power data-driven decision making.
Common Tech Stack Mistakes:
Starting with the Wrong CRM
Choosing a CRM that doesn't match your business model or growth stage, leading to underutilization or complexity.
Tools Without Integration
Adding tools that don't connect to your core systems, creating data silos and manual work.
Overspending on Features
Paying for enterprise-level features you don't need yet, draining budget from other priorities.
Neglecting User Adoption
Implementing tools without proper onboarding, training, and buy-in from the team.
No Data Strategy
Building a tech stack without a clear plan for how data should flow between systems.
Our Approach:
Process-First Design
We start by documenting your ideal workflows, then find tools that support those processes—not the other way around.
Integration Architecture
Every tool we recommend must integrate with your core systems, either natively or through middleware.
Staged Implementation
Rather than implementing everything at once, we create a roadmap with clear phases to ensure proper adoption.
Growth-Ready Structure
We build tech stacks that scale with your business, avoiding painful migrations as you grow.
Clean Data Governance
We establish clear rules for data collection, storage, and synchronization across systems.
Tech Stacks in Action
Real examples of tech stacks we've built for different business models and the results they delivered.
CRM Dashboard
Connected Systems
4
Core Systems
8
Integrated Tools
0
Data Silos
B2B SaaS Tech Stack
A Series A SaaS company was struggling with disconnected systems, poor visibility into the customer journey, and inefficient handoffs between marketing and sales.
Tech Stack We Built:
Central hub for all customer data and interactions
Product usage data synced to CRM for sales and success teams
Meeting booking, video calls, async demos - all tracked in CRM
Billing, subscription metrics, and accounting
Results:
- →Complete visibility into the customer journey from first marketing touch to renewal
- →Sales cycle decreased by 28% due to better lead qualification and engagement tracking
- →Customer Success team proactively identified at-risk accounts before churn
5
Core Systems
6
Integrated Tools
0
Manual Transfers
Ecommerce Tech Stack
A growing DTC brand with $4M in annual revenue was using spreadsheets to track inventory, had no customer database, and lacked visibility into marketing performance.
Tech Stack We Built:
Ecommerce platform with custom checkout and subscription functionality
Email, SMS, and marketing attribution with closed-loop reporting
Inventory management and fulfillment automation
Support helpdesk and reviews platform integrated with store
Results:
- →Inventory stockouts reduced from 12 per month to zero
- →Email automation increased to 42% of total revenue (was 8%)
- →96% of customer service tickets answered within 4 hours (was 28 hours)
CRM & Tech Stack Partners
We're platform-agnostic, but here are the tools we most frequently implement for our clients:
CRM Platforms
HubSpot
All-in-one platform with marketing, sales, service, and operations hubs.
Salesforce
Enterprise-grade CRM with unmatched customization capabilities.
Pipedrive
Sales-focused CRM with intuitive pipeline management.
ActiveCampaign
Marketing automation with integrated CRM functionality.
Ecommerce Platforms
Shopify/Shopify Plus
All-in-one ecommerce platform with extensive app ecosystem.
BigCommerce
Feature-rich platform with strong B2B capabilities.
WooCommerce
WordPress-based ecommerce with ultimate flexibility.
Magento/Adobe Commerce
Enterprise-grade platform with unmatched customization.
Integration Partners
Segment
Customer data platform that collects and routes data to your tools.
Zapier
No-code automation platform connecting 5,000+ apps.
Make (Integromat)
Visual automation platform with advanced capabilities.
Custom API Integration
Bespoke integration development using APIs directly.
Ready for a tech stack that actually works?
Let's chat about your current stack and identify opportunities to streamline, integrate, and optimize.