Paid Traffic That Actually Converts
Look, we get it. You're tired of throwing money at ads without seeing real results. Here's the thing: most businesses don't have a traffic problem — they have a conversion problem.
Recent Client Results
Channel Distribution
How We Approach Paid Traffic
No cookie-cutter solutions here. Just proven strategies tailored to your specific business model.
What we don't do:
- ✕Treat ad platforms as magic money machines
- ✕Run the same generic ads to cold audiences
- ✕Chase vanity metrics like impressions
- ✕Set it and forget it (yikes!)
- ✕Make excuses when things don't work
What we actually do:
- ✓Build full-funnel strategies across multiple platforms
- ✓Create custom audiences based on behavior
- ✓Obsess over conversion rates, not just traffic
- ✓Test & iterate creative continuously
- ✓Attribute revenue properly with proper tracking
A sneak peek into our ad account structure
| Campaign Objective | Audience Type | Creative Strategy | Typical Budget % |
|---|---|---|---|
| Awareness | Lookalike + Interest | Problem-focused, educational | 15-20% |
| Consideration | Engaged audiences | Solution-focused, social proof | 30-40% |
| Conversion | Page visitors, cart abandoners | Offer-focused, urgency | 25-35% |
| Retention | Past customers | Exclusivity, loyalty-focused | 10-15% |
Real Results, Real Businesses
Here's how we've helped businesses just like yours transform their paid traffic strategies.
Ecommerce DTC Brand
Fashion accessories, $1.2M/year
Their Facebook ads were barely breaking even. They were burning through cash with a ROAS of just 1.1x and no clear strategy for scaling.
What we did:
- ✓Restructured the campaign architecture into distinct TOF, MOF, and BOF funnels
- ✓Created custom UGC-style creative that addressed specific customer objections
- ✓Implemented proper tracking with UTM parameters and server-side events
Results after 60 days:
3.8x
ROAS
+142%
Revenue
-28%
CPA
B2B SaaS Company
Marketing platform, Series A
They were spending $25,000/month on Google Ads with a cost per lead of $380 and most of those leads weren't converting to demos.
What we did:
- ✓Shifted budget from Google Search to LinkedIn for better B2B targeting
- ✓Created a lead magnet funnel with a high-value industry report
- ✓Implemented lead scoring to focus sales efforts on highest-quality prospects
Results after 90 days:
$145
Cost Per Lead
+215%
Demo Bookings
28%
Close Rate
Tools & Tech We Actually Use
We don't just talk about these platforms—we live in them daily. Here's our tech toolkit:
Meta Business Suite
Google Ads
TikTok Ads
LinkedIn Campaign Manager
Triple Whale
Google Analytics 4
Google Tag Manager
Google Data Studio
Amplitude
Hotjar
Attentive
Notion
Frequently Asked Questions
Curious about how we approach paid traffic? Here are some answers.
What platforms do you typically recommend?
It depends entirely on your business model and target audience. For B2C products, usually a mix of Meta (Facebook/Instagram) and TikTok. For B2B, LinkedIn and Google Ads typically perform best. But we're platform-agnostic—we go where your customers are.
How do you measure success?
Revenue and profitability, full stop. We track platform metrics like CTR and CPC, but we're ultimately focused on your bottom line. ROAS, CAC, LTV/CAC ratio, and profit margin are our north star metrics.
How much should I budget for ads?
Start with what you can afford to spend for 3 months without seeing a return. For most of our clients, that's $5K-20K/month. We'd rather you start smaller and scale up as we prove the model works, rather than blowing through cash too quickly.
How long until I see results?
You'll see data immediately, but meaningful results typically take 4-8 weeks. The first month is focused on testing ad creative, audiences, and landing pages. Month two is when we start to optimize based on that data. Month three is when we typically hit our stride.
Do you handle creative production?
Yes! We have in-house designers and copywriters who create all the ad creative. We've found that having the strategy and execution under one roof leads to better results. We also use existing assets from your brand library when appropriate.
Ready to make your ad spend actually work?
Let's chat about your goals and see if we're a good fit to help you reach them.