Email & SMS That Actually Gets Results
No more set-it-and-forget-it email blasts. We create personalized, automated email & SMS sequences that nurture leads, recover abandoned carts, and boost lifetime value.
Channel Performance
Email Flow Revenue
How We Approach Email & SMS Marketing
We don't just send emails—we build comprehensive, behavior-driven systems that turn subscribers into customers and customers into advocates.
Essential Flows We Build:
Welcome Series
Introduces new subscribers to your brand, builds trust, and drives first purchase with strategically timed offers.
Abandoned Cart Recovery
Multi-touch sequence that addresses objections, answers questions, and provides incentives to complete purchase.
Browse Abandonment
Triggered when someone views products but doesn't add to cart, with personalized product recommendations.
Post-Purchase
Cross-sells, upsells, education, and brand building after purchase to maximize LTV and encourage reviews.
Winback/Re-engagement
Targets inactive subscribers and past customers who haven't purchased in 60-90 days.
Our Email & SMS Framework:
Segmentation Strategy
We segment your audience based on behavior, purchase history, engagement level, and interests—not just basic demographics. This allows for hyper-targeted messaging.
Behavioral Triggers
Messages are triggered based on specific customer actions (or inactions), ensuring timely, relevant communication when they're most likely to convert.
Continuous A/B Testing
We're constantly testing subject lines, send times, content, offers, and design elements to improve performance and gather behavioral data.
SMS Integration
SMS is integrated strategically with email—not as a replacement, but as a complement for time-sensitive, high-impact messages.
Email Marketing KPIs We Track & Optimize
Open Rate
% of recipients who open your emails
Click Rate
% of openers who click a link
Conversion Rate
% of clickers who complete desired action
Revenue per Email
Average revenue generated per email sent
List Growth Rate
Net % growth of your email list
Unsubscribe Rate
% who opt out after receiving email
Deliverability
% of emails reaching the inbox
Attributable Revenue
Total revenue from email channel
Real Results from Email & SMS
See how our email and SMS strategies have transformed revenue for our clients.
28%
of Total Revenue
42x
ROI
$4.82
Revenue per Recipient
Beauty Brand Email Revamp
A skincare brand was struggling with low engagement and revenue from their email marketing. They were sending weekly newsletters to their entire list with generic content and promotions.
What we did:
- ✓Segmented their list based on purchase history, skin concerns, and engagement level
- ✓Implemented 7 automated flows including welcome, abandonment, and post-purchase education
- ✓Created personalized product recommendations based on browsing and purchase behavior
- ✓Added SMS for limited-time offers and back-in-stock notifications
"Email went from being 6% of our revenue to 28% in just two months. The abandoned cart sequence alone has recovered thousands in sales we would have lost." — Beauty Brand CEO
$187K
SMS Revenue
98%
Delivery Rate
35%
Click-Through Rate
DTC Brand SMS Launch
An apparel brand with a strong email program wanted to add SMS as a channel but was concerned about annoying customers and potential list fatigue.
What we did:
- ✓Developed a strategic SMS collection program with clear value proposition
- ✓Created SMS-specific flows for flash sales, shipping updates, and VIP early access
- ✓Coordinated email and SMS timing to prevent message overlap and channel fatigue
- ✓Implemented A/B testing for message length, timing, and offer presentation
"SMS is now our highest-converting channel with minimal unsubscribes. The coordination with our email program has been seamless, and we're seeing higher engagement across both channels." — Marketing Director
Platforms We Work With
We're platform-agnostic, but here are the email & SMS tools we use most frequently:
Klaviyo
Our go-to platform for ecommerce email & SMS marketing, with robust segmentation and reporting.
Best for: Ecommerce brands on Shopify, WooCommerce, or Magento
ActiveCampaign
Powerful automation capabilities with advanced CRM features for complex workflows.
Best for: B2B companies and sophisticated sales processes
HubSpot
All-in-one marketing platform that excels for businesses with longer sales cycles.
Best for: B2B, SaaS, and service-based businesses
Attentive
SMS-focused platform with powerful collection tools and compliance features.
Best for: DTC brands who want to prioritize SMS marketing
Omnisend
User-friendly email and SMS platform with strong visual workflow builder.
Best for: Small to medium ecommerce brands
Mailchimp
Reliable email platform with improving automation capabilities.
Best for: Small businesses and startups
Ready to transform your email & SMS revenue?
Let's chat about your current email strategy and identify opportunities to boost your results.